That Pushing Daisies marketing campaign must be working.

So far, the pilot that's been screened by critics is receiving rave reviews. Here's a sampling:

• TV Guide's Michael Ausiello claimed that "ABC has found its next Lost!"
• Variety touted Pushing Daisies as""the fall show with the most spring buzz."
• New York Magazine also delivered praise, calling it "funny, imaginative and smart," while claiming it "boasts Gilmore Girls-speed wit."

We're certainly sold! We can't wait for the Pushing Daisies premiere on Wednesday, October 3 at 8 p.m.

If you had a pick a voice for an animated movie, Kristin Chenoweth would be among the best.

With that in mid, the folks at Disney have selected this Tony Award-winner as one of the characters in the upcoming cartoon film, Tinker Bell.

Before landing the role of Olive on Pushing Daisies, Chenoweth had performed in various musicals, concerts and Broadway productions. Anyone with the soundtrack to Wicked is aware of how well this beauty can carry a tune.

In Tinker Bell, she'll be providing the voice of Rosetta, while Brittany Murphy portrays the title tole. Look forward to a 2008 release of the movie.

This isn't really a Pushing Daisies spoiler because it's an ad being run on ABC.

But some readers may have no interest at all in seeing scenes starring Lee Pace or any of the cast before the show premieres on October 3, so consider yourself warned.

Enjoy:

ABC is throwing its marketing weight behind Pushing Daisies.

The push began with spots for the new dramedy running in movie theaters throughout the summer. From there came a handful of public screenings, including a well-received look at Comic-Con in San Diego.

Next up? A screening at the New York Television Festival on September. 8. There have also been the more traditional on-air radio ads, TV promotions billboards nationwide. Heck, there are even glossy pop-up paper daisies waiting to spring into promotion in various magazines.

The most interesting marketing strategy, however, is handing out to the general public thousands of daisies with tags attached promoting the show.

Creator and executive producer Bryan Fuller - whose credits include Heroes and Wonderfals - said he is thrilled with the marketing so far.

"Heroes got a great marketing push from NBC and that was a great experience, to have people be aware of it, Fuller said. "With Wonderfalls, friends said, 'Hey, when is the show coming on?' I said, 'It was canceled a month ago.'

We doubt anyone will have that same question for Pushing Daisies, which premieres October 3.